The Landscape
How Most People Create LinkedIn Content Today
Every option shifts the work around. None of them remove it.
| Option | How the workflow feels |
|---|---|
| ChatGPT / Claude | You do everything. You find topics, decide the strategy, write prompts, edit the output, create visuals, and analyze what worked. |
| AI LinkedIn Writer | You bring the idea. AI helps execute it. You still decide what to write, then work with the tool to create the post. |
| Ghostwriter | Someone else does most of the work. You review and provide feedback, but quality depends on one person's understanding of your business. |